We provide apparel with the finest high-performance fabrics, quality and workmanship in mind. We distinguishably design our clothing for fitness, fishing and sportswear with our brands and logos that are fashionable, inspirational and exceptionally exclusive. There is a fashion assertion in our apparel.

Our Motto

"When there is no path, we will carve the trail and lead with courage and inspirational fortitude for all those to come. Encouragement, support and faith without rules and guidelines, have no limits. Believe beyond boundaries. Believe in others. Believe in yourself."

Core Values

• Quality
• Workmanship
• Exceptional
• Inspirational

About Us

Based out of South Florida, SURRENDER NOT LLC is an online apparel retailer established in 2016 with multiple brands artistically designed with a priority to fashion for fitness, fishing and sports enthusiast. Athleisure is the focal fashion clothing concept with a design emphasis on using the finest blends in high-performance fabrics. Pima is our cotton fabric of choice, (collection coming soon).

Athleisure, is a trend in fashion, in which clothing designed for workouts and athletic activities, is worn in other settings, such as the workplace, at school, or at other casual or social occasions.

Coming soon will be a fourth brand to be featured exclusively as a boutique brand, TOP ROOSTER™ or BAD BEAK™ , aka PICO MALO™ in Spanish.

The Brands

Surrender Not! ®

“Articulates the boundless consciousness inside us to go forward in difficult times and never give up. Upon this principle we build to achieve the basis of fitness, health and vitality in search of a sustained euphoria for mind, body and spirit. Through the conflicts and battles, self-awareness emerges in hope and faith that all things are possible. Believe in yourself. Embrace adversity and create your destiny.”

Fish Lair ®

“The secret secluded spots and fishing holes that are only attainable to those who are loyally dedicated and committed to finding them. Unraveling nature’s mysteries of perfecting and predicting when to be at a specific place in time is when the angler can truly master the carrot and the stick. This is the adventurous pursuit of fishing.” "BRING THE FISH TO YOUR LAIR"

Turf Junkie ® 

“The individual competitive dedication and love for sports, manifested into extreme intensity. Engaging in our struggle with the moment gives purpose to succeed as an athlete and achieve our personal potential. Proving our resiliency to ourselves when caught up in the psychological and physical warfare within, is what comforts us to endure. Release your dopamine and endorphins.”

The core values essence is mortared into quality and workmanship to distinguishably design exclusive styles with the brands and logos that are fashionable, inspirational and exceptional.

The Charities

"When there is no path, we will carve the trail and lead with courage and inspirational fortitude for all those to come. Encouragement, support and faith without rules and guidelines, have no limits. Believe beyond boundaries. Believe in others. Believe in yourself."

American Cancer Society / Cancer.org
Coral Reef Alliance / Coral.org
Natural High / NaturalHigh.org