Our Mission

We provide apparel with the finest high-performance fabrics, quality and workmanship in mind. We distinguishably design our clothing for fitness, fishing, sportswear and athleisure wear. Our brands and logos are fashionable, inspirational and exceptionally exclusive. There is a fashion assertion in our apparel.

Our Motto

"When there is no path, we will carve the trail and lead with courage and inspirational fortitude for all those to come. Encouragement, support and faith without rules and guidelines, have no limits. Believe beyond boundaries. Believe in others. Believe in yourself."

Core Values

  • Quality
  • Workmanship
  • Exceptional
  • Inspirational

About Us

Based out of South Florida, SURRENDER NOT LLC is an online apparel retailer established in 2016 with multiple brands artistically designed with a priority to fashion for fitness, fishing and sports enthusiast. Athleisure is the focal fashion clothing concept with a design emphasis on using the finest blends in high-performance fabrics. Pima is our cotton fabric of choice, (collection coming soon).

Athleisure, is a trend in fashion, in which clothing designed for workouts and athletic activities, is worn in other settings, such as the workplace, at school, or at other casual or social occasions.

The Brands


“Secret secluded spots known as fishing holes are attainable to those who are loyally dedicated and committed to finding them. This entails unraveling nature’s mysteries of perfecting and predicting when to be at a specific place and time. Accomplish this and the angler has mastered the carrot and the stick." JHG

"Give a man a fish, you feed him for the day. Teach a man to fish, and you feed him for a lifetime." Someone


“Our inner consciousness guides us forward in difficult times and reveals a revelation that emerges in our existence to never give up. Upon this we build and achieve higher levels of fitness, health and vitality in search of a sustained euphoria for mind, body and spirit. Through the conflicts and battles, self-awareness emerges in hope and faith that all things are possible".  JHG

"Believe in yourself and the right to think and be free". JHG


"Sports plays are run with strategy and an objective. As an athlete we engage and embrace the struggles of the moment with a purpose of success to achieve an outcome, proving our resiliency to ourselves when caught up in the psychological and physical warfare within is what comforts us to endure". JHG

"Run your plays." JHG


"A Superhero Rooster that embellishes the characteristic appearance of a villain, but in truth, unveils his internal and instinctual warrior breed, as protector, provider, and fearless leader who guides the days path with affirmative energy and enlightenment to rule over the dark and brighten the day." JHG

"Seek not to understand that you may believe, but believe that you may understand." St. Augustine

The core values essence is mortared into quality and workmanship to distinguishably design exclusive styles with the brands and logos that are fashionable, inspirational and exceptional.