Our Mission

To provide the finest in high-performance fabrics with quality and workmanship. To distinguishably design exclusive styles with the brands and logos that are fashionable, inspirational and exceptional.

"When there is no path, we will carve the trail and lead with courage and inspirational fortitude for all those to come. Encouragement, support and faith without rules and guidelines, have no limits. Believe beyond boundaries. Believe in others. Believe in yourself."

Core Values

  • Quality
  • Workmanship
  • Exceptional
  • Inspirational

About Us

Based out of South Florida, SURRENDER NOT LLC is an online retailer established in 2016 with multiple brands artistically designed for fitness, fishing and sports enthusiast. Athleisure is the design concept and fashion emphasis using the finest high-performance fabrics.

Athleisure, is a trend in fashion, in which clothing designed for workouts and athletic activities, is worn in other settings, such as the workplace, at school, or at other casual or social occasions.

Coming soon will be a fourth brand to be featured exclusively as a boutique brand, Bad Beak™, Spanish translation is Pico Malo.

The Brands

Surrender Not! ®

“Articulates the boundless consciousness inside us to go forward in difficult times and never give up. Upon this principle we build to achieve the basis of fitness, health and vitality in search of a sustained euphoria for mind, body and spirit. Through the conflicts and battles, self-awareness emerges in hope and faith that all things are possible. Believe in yourself. Embrace adversity and create your destiny.”

Fish Lair ®

“The secret secluded spots and fishing holes that are only attainable to those who are loyally dedicated and committed to finding them. Unraveling nature’s mysteries of perfecting and predicting when to be at a specific place in time is when the angler can truly master the carrot and the stick. This is the adventurous pursuit of fishing.”

Turf Junkie ® 

“The individual competitive dedication and love for sports, manifested into extreme intensity. Engaging in our struggle with the moment gives purpose to succeed as an athlete and achieve our personal potential. Proving our resiliency to ourselves when caught up in the psychological and physical warfare within, is what comforts us to endure. Release your dopamine and endorphins.”

The core values essence is mortared into quality and workmanship to distinguishably design exclusive styles with the brands and logos that are fashionable, inspirational and exceptional.

The Charities

"When there is no path, we will carve the trail and lead with courage and inspirational fortitude for all those to come. Encouragement, support and faith without rules and guidelines, have no limits. Believe beyond boundaries. Believe in others. Believe in yourself."

American Cancer Society / Cancer.org
Coral Reef Alliance / Coral.org
Natural High / NaturalHigh.org