“Secret secluded spots known as fishing holes are attainable to those who are loyally dedicated and committed to finding them. This entails  unraveling nature’s mysteries of perfecting and predicting when to be at a specific place and time. Accomplish this and the angler has mastered the carrot and the stick." JHG

"Give a man a fish, you feed him for the day. Teach a man to fish, and you feed him for a lifetime." Someone

Charity Organization 

Chosen for this Brand is:
"Coral Reef

"Protecting the reefs and their eco systems are essential to our undersea worlds magnificence. The "Fish Holes" we seek as anglers, defined as “Fish Lair”, are the structures of our enjoyment to stand the test of time. The digital footprint in this message of conservation is to safeguard, aid and resolve!"

With great care and particularity to the brands essence, is the means by which the charities are chosen. The selective method is by distinguishable characteristics that reflect synergy. The core values correlate to organically establish each of the three brands individual identity, as an inspirational presence.